We're all familiar with Snapchat now. Even if you don't use the picture and video communications app, it has permeated popular culture, specifically among 16-25 year olds.

The main draw of Snapchat is the ability to post pictures and videos on your own personal 'Story' which disappear after 24 hours. Companies have taken advantage of the platform to appeal to younger audiences with more fun and entertaining posts.

Snapchat  has seen imitation from Instagram and their introduction of temporary stories but now Whatsapp is getting in on the action with their own version of stories dubbed 'Status'.

Similarly to Snapchat, Statuses last for 24 hours and can be viewed by friends which you can keep track of. They can also be edited with doodles.

Where Status differs is the length of videos and the ability to upload GIFs. Unlike Snapchat's 10 second video limit, Whatsapp Status videos can go up to 45 seconds. There is also no way to find out if someone has taken a screenshot of your story, which may be a point of contention for some users.

It will be interesting to see how consumers respond to this update. There is the risk of fatigue setting in with so many of these communication apps now focusing on very similar story features, especially as Whatsapp was arguably the king of simple messaging and calling.